The past 10–15 years have been extraordinary for the design
The past 10–15 years have been extraordinary for the design
profession. Its scope has expanded, its desirability has grown, and never before have there been so many designers in the world. Yet along the way, something else happened: the field splintered into micro-disciplines and hyper-specialized roles.
Now, as the cycle comes full circle, design is colliding with the current realities of the market and the disruptive excitement of AI.
The profession calls for reassembly—a fusion of these fragmented disciplines into fewer, stronger, more generalist and holistic practices, expanded and reshaped to make wise use of AI's capabilities in the craft of design.
profession. Its scope has expanded, its desirability has grown, and
profession. Its scope has expanded, its desirability has grown, and
never before have there been so many designers in the world. Yet
never before have there been so many designers in the world. Yet
along the way, something else happened: the field splintered into
along the way, something else happened: the field splintered into
micro-disciplines and hyper-specialized roles.
micro-disciplines and hyper-specialized roles.
Now, as the cycle comes full circle, design is colliding with the
Now, as the cycle comes full circle, design is colliding with the
current realities of the market and the disruptive excitement of AI.
current realities of the market and the disruptive excitement of AI.
The profession calls for reassembly – a fusion of these fragmented
The profession calls for reassembly – a fusion of these fragmented
disciplines into fewer, stronger, more generalist and holistic
disciplines into fewer, stronger, more generalist and holistic
practices, expanded and reshaped to make wise use of AI’s
practices, expanded and reshaped to make wise use of AI’s
capabilities in the craft of design.
capabilities in the craft of design.
The past 10–15 years have been extraordinary for the
The past 10–15 years have been extraordinary for the
design profession. Its scope has expanded, its desirability has grown, and never before have there been so many designers in the world. Yet along the way, something else happened: the field splintered into micro-disciplines and hyper-specialized roles.
Now, as the cycle comes full circle, design is colliding with the current realities of the market and the disruptive excitement of AI.
The profession calls for reassembly—a fusion of these fragmented disciplines into fewer, stronger, more generalist and holistic practices, expanded and reshaped to make wise use of AI's capabilities in the craft of design.
design profession. Its scope has expanded, its desirability
design profession. Its scope has expanded, its desirability
has grown, and never before have there been so many
has grown, and never before have there been so many
designers in the world. Yet along the way, something else
designers in the world. Yet along the way, something else
happened: the field splintered into micro-disciplines and
happened: the field splintered into micro-disciplines and
Now, as the cycle comes full circle, design is colliding with
Now, as the cycle comes full circle, design is colliding with
the current realities of the market and the disruptive
the current realities of the market and the disruptive
The profession calls for reassembly—a fusion of these
The profession calls for reassembly—a fusion of these
fragmented disciplines into fewer, stronger, more
fragmented disciplines into fewer, stronger, more
generalist and holistic practices, expanded and reshaped
generalist and holistic practices, expanded and reshaped
to make wise use of AI’s capabilities in the craft of design.
to make wise use of AI’s capabilities in the craft of design.
The past 10–15 years have been
The past 10–15 years have been
extraordinary for the design profession. Its scope has expanded, its desirability has grown, and never before have there been so many designers in the world. Yet along the way, something else happened: the field splintered into micro-disciplines and hyper-specialized roles.
Now, as the cycle comes full circle, design is colliding with the current realities of the market and the disruptive excitement of AI.
The profession calls for reassembly—a fusion of these fragmented disciplines into fewer, stronger, more generalist and holistic practices, expanded and reshaped to make wise use of AI's capabilities in the craft of design.
extraordinary for the design
extraordinary for the design
profession. Its scope has
profession. Its scope has
expanded, its desirability has
expanded, its desirability has
grown, and never before have
grown, and never before have
there been so many designers in
there been so many designers in
the world. Yet along the way,
the world. Yet along the way,
something else happened: the field
something else happened: the field
splintered into micro-disciplines
splintered into micro-disciplines
and hyper-specialized roles.
and hyper-specialized roles.
Now, as the cycle comes full circle,
Now, as the cycle comes full circle,
design is colliding with the current
design is colliding with the current
realities of the market and the
realities of the market and the
disruptive excitement of AI.
disruptive excitement of AI.
The profession calls for reassembly
The profession calls for reassembly
—a fusion of these fragmented
—a fusion of these fragmented
disciplines into fewer, stronger,
disciplines into fewer, stronger,
more generalist and holistic
more generalist and holistic
practices, expanded and reshaped
practices, expanded and reshaped
capabilities in the craft of design.
capabilities in the craft of design.